Group 1 – Wired for Life

Most extensive purchasers

Most likely to have Internet access at work

Interested in all online buying categories

Highest use for most activities, especially finance, shopping and e-mail

Although more often male they visit adult sites less than average

Group 2 – Surfing Suits

Average time online, but above average spending

Looking for information, newsgroups, current affairs etc.

Not keen on chatting or games

Purchase tickets, hotel rooms, travel, groceries and gifts

Group 3 – Generation E

Avid users, occasional buyers

Many will be using Internet from College or School

Have the highest level of office e-mail use

High level of e-mailing friends and family

High interest in online news/current affairs, shopping, games and football scores

Mostly aged under 25

Group 4 – Dot Com Dabblers

Shorter than average online sessions

Value of purchases above average

Hotels, holidays and travel are possible purchases

Group 5 – Silver Surfers

Average usage, but high for this age group

Prefer short online sessions

Travel, hotel and car rental sites

Financial sites

Group 6 – Virtual Virgins

Online activities limited to entertainment, such as games & football

May purchase toys and mobile phones online

Value of online purchases will be lower than average

Group 7 – Wireless Wonders

Overall not interested in the Internet

Lowest usage levels by some margin

The few who are online don't tend to purchase

?

Please, no Mongolian language in the Journals

Virtual Virgins!!! I love this term : )

Cool!Where did you get that?

I'm a group 3: however over 25 by many years :-) Eddie

adam - ha france is great so far. got me broke that is.

by the way, this is the source for this mongolian language - http://www.webcustomers.co.uk/

- virtual virgin lover

I dont know where to put myself in lol