Remember "I'm not A Plastic Bag"? That's Sooooooooooo 2008...

 

 

The Heineken Green Bag, a re-usable grocery bag made of non-recyclable discarded material from Heineken billboards. an instant environmental and fashion statement. The first batch of bags was sold out in a few days. Consumers become a walking billboard for Heineken when they shop with the bag. It’s an on-going, self-sustainable project.