Meters on Motorcycle Taxis?
I was reading about this guy who "invented" a meter for motorcycle taxis. I think it's an interesting concept but I'm not convinced the guy will make any money off of it. First off, he seems to have done absolutely zero market research to determine if there's a demand. He simply thought: Motorcycle Taxi + Meter = Huge Profits!!!!!!
It's a two part problem:
1. If it reduces fares the motocycle taxi drivers will refuse to use them.
2. If it increases fares passengers won't want the driver's using them and will only ride on unmetered taxis.
So that brings in someone who can enforce the law. And we all know what happens once the government steps in, in Thailand. They might demand that the drivers use them but what do you bet the chances are that these two farangs are going to get the contract to supply them?
The other issue is I'm assuming the motorcycle taxi profession isn't exactly a huge money maker. I rarely see any of these guys finish his shift and drive off in a Ferrari. So, where are all of the drivers going to get the money to buy them? That's an unanswered question in the article.
Also, then these guys are talking about showing advertising on the meters and building in a black box that would record everything about what the bike was doing just before it got into an accident.
Okay, first off, I'm not sure my motorcycle taxi driver needs any additional distractions when he's zooming down the sidewalk on Sukhumvit passing by other people and obstacles so closely that I can feel my pant legs brushing up against as we woosh by. That is not when I want him to take his mind off what he's doing to watch that really funny Leo ad.
Second, who's going to watch the ads? Motorcycles are loud and noisy and you can barely communicate with the driver screaming into his ear. So all you can effectively do is show still ads. And since most of the ladies ride side-saddle they're not even positioned to view them.
And who cares what happened right before the accident? When's the last time the police spent more than 10 minutes investigating the scene of a motorcycle taxi accident? I've witnessed several fatal motorcycle accidents and the police come out, take a report, throw the body in the back of a truck, and the whole thing from start to finish is over in 1/2 hour.
Oh, and wait . . . have they even considered the mafia?
So what's the point? Even the inventor mentions that there's been a little "feature creep" which has resulted in them spending about $1 million so far on something that they haven't even established there is a demand for and if there is a demand that someone won't just come along and undercut them and blow them out of the market.
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